The Challenge

L’Oreal Indonesia is one of the very first partner who strongly adapted the retail media and put it as a core growth pillar in the organization. The client was using Epsilo to lift up the performance on Shopee and Lazada and get the its revenue contribution more than 30% in average. Tokopedia was a special channel that they still get the ads management optimized manually and its performance was staying compared to other channels.

L’Oreal already tried out many services to get the performance improved but it was not moving as they expected given the nature of optimizing the performance on the marketplace require so much effort and time commitment (almost every time slots of the day)

The Solution

With Marketing Automation, L’Oreal focused the most of their time on guiding the Ads Operator to setup Hyper Automation scripts that can help control their performance toward their objectives by 24/7 and reduce the human effort require to optimize the performance.

Besides, leveraging on the AI powered CPC suggestion engine which helps L’Oreal fasten the time to win (on everytime that they have uncompetitive CPC), incoporate with the Hyper Automation to retain their win position almost the time