How Abbott integrated 40+ data sources to fasten decision making
Abbott Nutrition was able to integrate multiple data sources across 6 countries which shortened the decison making cycle. Custom dashboards for specific teams were created to take actions in real time
40+
data sources integrated
7X
faster decision making
6
FTE saved
PRODUCTS USED
INDUSTRY/ CLIENT
MARKETPLACES
The Challenge
The Abbott marketing mandate was split across multiple enablers and agencies across various SEA markets leading to limited visibility and in turn limited collaboration between enablers, agencies, local and regional teams
The Regional Head of eCommerce found it hard to leverage on data to make the decision as the data is fragmented across channels and it took more than 7 days pulling effort from 6 local PICs just to make an integrated report that can be reviewed and act across stakeholders while their expectation is to take action in real-time given the high competition of the market
The Solution
Epsilo Performance Index, with the capability of 1,000+ data source integrated across the globe, automatically gather data from more than 40+ data sources of Abbott across 6 countries in SEA. Shortened the time to decision from 7+ days to real-time which especially crucial in campaign days
The solution also tailored to integrate deeply to the SAP system of Abbott which enable the local team to collaborate more efficiently across functions without spending time on doing manual mapping
Conclusion
Epsilo has the unique capability to unify dashboards across different systems across the entire globe, be it data from marketplaces or from retail media networks. The teams could then create multiple work places keeping in mind accessibility hierarchy metrics and see customized data tailored towards specific roles
Epsilo’s highly customizable and scalable reporting stack enabled us to aggregate onsite and off-site marketing reporting, competitive standings and consumer analytics at one place across SEA markets and at real time, thereby cutting across information and decision silos.
Thien Nghiem
Head of eCommerce, ASEAN, Abbott Nutrition