The Challenge

Post pandemic, as people spent more time outdoors, there was a slowdown in the contribution of marketplaces as a channel of sales across the spirits and beverage industry, therefore creating a need to scale up onsite marketing operations

OMG team, who is the partner of Diageo, found it hard to scale up the performance although they are backed with many people due to the manual work and high velocity required to optimize the performance in real-time. As there are many ads unit (SKU, Keyword), it led the problem even harder to control. As having many SKUs with different product line, It’s necessary to structure the product at different group to manage but that can’t be done via the marketplace

The Solution

Epsilo Marketing Automation, at first, aggregate all campaign management data from both Shopee and Lazada and let the team manage the performance & operation in ONE dashboard, simplify the ads management process and take away the pain of multi-logging into various marketplaces

With Marketing Automation, OMG team can create custom campaign which they can’t make it happen via the Marketplace, leveraging on Epsilo tag system to customize the performance into different cohorts to manage the performance more efficiently. On top of that, by using the Hyper Automation feature, OMG get rid of the pain of managing thousand of SKU-KW at the same time given majority of that work has been optimized automatically by the AI engine