The Challenge

Colgate Palmolive (Colpal was managing the Retail Media in the past via agencies for multiple local markets. To be successful on retail media, Colpal realized that it required a huge workload and need strong adaptability in real-time optimization given the hard competition against Unilever, P&G, etc. but their way of working at that time was manual via the Seller Center which eventually led them to lose many sales opportunities and take big resource from the agency side

Due to many factors and large Product-Keyword that required them to control in high velocity (Budget, Performance, etc.), they could not manage it even if they asked for more resource as no person can help them control their performance by 24/7

The Solution

Epsilo Marketing Automation, with the capability of setting script to control the performance based on Colgate Palmolive’s objective, which was to increase ROAS and Ads GMV, by 24/7, applied to the full portfolio. The solution automatically monitor and make adjustment of actions every few minutes, kept the operations on-track, while reducing significantly 90%+ human effort and say no human operation errors.

Beside the implementation of the tool, Colpal also activated the Epsilo Managed Service to relied on Epsilo premium agency service to coordinate across the regions and conduct core actions to optimize performance for Colpal. A go-to team for every aspect of the performance